Articles

Podcast Alchemy: To Host or Guest

Should you appear on other podcasts, host your own, or do both? Each has a unique value proposition that should align to your business goals.

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Podcast Alchemy: An Unexpected Journey

An introduction to the Podcast Alchemy series.

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How the Studios and Unions Can Win Together

The studios and unions are fighting over how to divide yesterday's pie when they should be looking at how to cook up what their customers will want tomorrow.

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Why Do So Many Books Seem to Be 100 Pages Too Long?

Many business and self-help books introduce helpful ideas and then seem to just repeat the ideas over and over throughout the book. Don’t hate the player, hate the game.

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The Future is Context Dependent Content

Historically we have read content linearly, start to finish. Newer models of content will allow for consumers to shift to non-linear models, getting content dependent information on an as needed basis.

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Brain Bump Is the Professional Development Tool We Always Wanted, but Didn’t Know Existed

What if there was an app to help you remember books and podcasts that you didn’t even have to open to use?

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A New Way to Choose Your Own Adventure

Choose Your Own Adventure Stories let you pick your own plot; a new methodology will allow the same plot but presented most efficiently for you.

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Make Your Readers Part of Your Process

Surveying your audience during the creation process can help them feel more engaged and committed to your book's success.

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How Museums Are Breaking the Glass

Museums have evolved in the last thirty years, what they’ve done helps illuminate the future path of publishing and other media.

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Why Don’t Publishers Play Moneyball?

Data driven modeling has impacted a variety of industries; why hasn’t publishing embraced the trend?

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The Book of Theseus: When is a Book Not a Book?

The question, “What is a book?” seems deceptively simple. The answer is not only subtle and complex, but it has significant implications for the future of publishing.

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Book Publishers are an Anachronism

Book publishers are still working under an outdated model that doesn’t serve them or their authors. Publishers need to incorporate a wider set of services to move beyond the page.

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