Articles

Make Your Readers Part of Your Process

Surveying your audience during the creation process can help them feel more engaged and committed to your book's success.

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How Museums Are Breaking the Glass

Museums have evolved in the last thirty years, what they’ve done helps illuminate the future path of publishing and other media.

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Why Don’t Publishers Play Moneyball?

Data driven modeling has impacted a variety of industries; why hasn’t publishing embraced the trend?

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The Book of Theseus: When is a Book Not a Book?

The question, “What is a book?” seems deceptively simple. The answer is not only subtle and complex, but it has significant implications for the future of publishing.

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Book Publishers are an Anachronism

Book publishers are still working under an outdated model that doesn’t serve them or their authors. Publishers need to incorporate a wider set of services to move beyond the page.

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